Analyzing Properties with MarketEdge Property Analysis

MarketEdge Property Analysis by RealNex empowers commercial real estate professionals to make informed decisions swiftly. With seamless KRM integration, users can analyze property financials, generate compelling marketing collateral, and maximize efficiency, all tailored for the fast-paced CRE property market. This guide details how to quickly analyze properties and create actionable insights with MarketEdge.

 

Accessing MarketEdge

1. Log into your RealNex account.
2. Navigate to "Presentation & Property Analysis" from the "Apps Nav" menu.
3. Select 'New Property' to begin a new analysis/presentation.

 

Importing and Selecting Property Data

1. Verify/update Property data directly in your RealNex KRM.
2. Click the "+ Brochure" button to send the Property data (images included) to MarketEdge.
3. Once loaded, click the "Go To" button to open the MarketEdge Property in a new tab.
4. Verify/edit Property details from the "Property" tab.

 

Conducting the Property Financial Analysis

1. Open the selected property in MarketEdge Property Analysis.
2. From the "Analysis" tab, input or adjust variables such as income, expenses, and financing terms as needed and available.
3. Use the "Projections" tab to verify financial reports (cash flow, financial indicators, loan analysis, etc.).
4. Review visual outputs with the "Charts" and "Dashboard" tabs.

 

Creating and Sharing Professional Marketing Collateral

1. Open the selected property in MarketEdge Property Analysis.
2. From the "Presentation" tab, choose from RealNex’s professionally designed flyer, OM, BOV, or proposal templates.
3. Customize content, branding, and visuals to reflect your brokerage and client needs.
4. E-publish, directly email, or export presentations for clients or deal stakeholders.

 

Conclusion: Streamline Analysis for Actionable Insights

With MarketEdge and RealNex KRM, property analysis becomes intuitive and efficient. By leveraging integrated workflows, commercial real estate professionals enhance accuracy, branding, and turnaround time on property reports, closing deals faster and with greater confidence in their data and presentation.