Marketing Listings by Email

Email marketing remains one of the most effective channels for Commercial Real Estate professionals to maximize exposure, generate new leads, and showcase property listings. With RealNex’s integrated RealCampaigns engine, you can seamlessly create, customize, and distribute your listings to targeted audiences through branded campaigns, streamlining your property marketing and enhancing results.

 

Preparing Your Listings for Email Marketing

• Ensure your listing is up-to-date in RealNex MarketPlace or KRM.
• Verify high-quality photos and detailed descriptions are included.
• Gather marketing and property data for campaign personalization.

Selecting and Managing Recipients

• Use Groups to segment your KRM Contacts by region, industry, or prior interactions.
• Access KRM Contacts by Group in MarketPlace when scheduling a RealCampaign.
• Purchase and use RealBlasts for broad exposure to RealNex’s full 300,000+ strong national CRE audience.

 

Creating a Targeted RealCampaign

1. Use the Apps Nav menu to access MarketPlace "Listing Management."
2. Use checkboxes to select the listings you wish to market.
   • For a single listing, click the "Create Email Campaign" button and skip to step 4.
3. Click "Actions" > "Create Summary Email", set the listing order and press "Next."
4. Choose a professional template or create your own, incorporating property info and images and press "Next"
5. Personalize the subject line and edit/verify email body content, click "Next" until you reach "Step 4" in the module.

 

Scheduling a RealCampaign

1. Select whether to send to your Private Contacts or use a RealBlast (RealNex Community)
2. Search for and select Contacts by Group or send a RealBlast to a chosen CBSA, State or the National list
3. Click "Yes, I've Finished Editing of this Section."
4. Verify who this email will come "From," and to whom "Reply To" emails will be sent. Click "Yes, I've Finished Editing of this Section."
5. Select whether to send the campaign "Immediately" or set the time for it to be "Scheduled At." Click "Yes, I've Finished Editing of this Section."
6. Verify Email Credit details and click "Finish" to schedule your campaign.

 

Tracking and Optimizing Campaign Performance

• Monitor open, click, and response rates within Email Campaign stats.
  • Access stats with the "Campaign" button at the top of your MarketPlace screen
• A/B test subject lines, templates, or recipient groups to improve engagement.
• Use insights to refine property marketing strategies for future mailings.

 

Conclusion: Maximize Your CRE Listing Exposure with RealNex

Leveraging RealNex RealCampaigns empowers brokers and agents to efficiently market properties to tailored audiences. By preparing quality listings, targeting the right prospects, and optimizing messaging, you can amplify your brand, drive inquiries, and ultimately close more deals. Start marketing your listings with RealNex and experience results-driven real estate email campaigns.